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The Path to a Profitable Speaking Career
By: Mike Moore
What follows are excerpts form Mike Moore's popular manual
Public Speaking for Profit and Pleasure. Every month I receive
numerous emails from people all over North America asking how I
got into the speaking business and how they can too. To respond
to these many inquiries I wrote Public Speaking for Profit and
Pleasure. Here are ten timely tips, from my manual, to get you
started on the path to profitable speaking.
1. You know that you might have what it takes to become a
speaker if you feel compelled to speak. The fact that you were
drawn to this article and clicked The Path to Profitable
Speaking indicates a definite interest and a possible
compulsion. If you feel compelled to speak you can easily learn
how. You can accomplish whatever you putyour mind to.
2. Good speakers enjoy what they do and the audience senses
their enjoyment and responds positively. Enthusiasm is essential
in an effective speaker.
3. If you want to become a successful, well paid speaker you
must become well known. Promotion and publicity are vital to
your success.
4. Leave your promotional footprints wherever you go so people
find you easily.
5. After each speech ask those who hired you for a written
testimonial. Use these testimonials, or parts of them, in your
advertising and publicity. I have never had people refuse to
provide a testimonial for me. Sometimes I have had to remind
them, but no one has ever refused.
6.Access free publicity whenever possible. Write and submit
press releases frequently. Writers and editors are always
looking for new story material and your press release could
result in an interview and a story being written about you, your
work and/or your publications.
7. Some new speakers say that it is difficult to establish a
reputation as a speaker when many businesses are reluctant to
hire unknowns to in-service their employees. I solved this
problem by offering to speak free of charge ...with certain
conditions attached of course.
8. To get speaking engagements you must present yourself to
people looking for speakers. Every community has an abundance of
organizations, associations and service groups in need of
speakers for their conferences, banquets and in-service
sessions. Make yourself known to them.
9.Write and record material related to the topics you speak on
and offer these products for sale as back of the room items
after every speech. Sales of these back of the room items
frequently exceed the speaking fee you receive. Publish on
demand using your computer and printer. Only have your products
produced professionally when you see that they are selling well.
10. Promote yourself and your products within each speech, but
in just the right dosage. Too much self promotion and you can
turn your audience against you. Too little and they might ignore
your products altogether.
Good luck on the path to profitable speaking.
About the author:
Mike Moore is an international voice on the role of
appreciation, praise and humour in performance motivation and
human potential
More information
http://motivationalplus.com/cgi/a/t.cgi?speakbiz
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